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  • Writer's pictureJohn Bacchia

Updated: Mar 23, 2020


Union Catholic High School needed to generate some attention for a recent open house on it's New Jersey Campus and wanted to reach out beyond it's nearby sphere of influence. So we created a short series of videos to capture attention on a facebook ad campaign. The results included some impressive numbers. Hilltop's Matt Desantis expertly handles and curates the Facebook analytics. (

81k impressions/45k people saw the video ad

8.5k watched the 12 second ad for 10 seconds or more at a cost of $ 0.09 seconds

5k watched at least 95% of the video

1.3k clicked through at a cost of $3.32/click

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