top of page
Writer's pictureJohn Bacchia

Updated: Oct 20, 2022

This video was from the heart. ERA Brokers Consolidated and Milgro Nursery combined forces to help raise spirits at New York area hospitals during the height of the pandemic. We turned the video around quickly and distributed it around the country for both internet and broadcast.




22 views0 comments
Writer's pictureJohn Bacchia

Updated: May 1, 2020

With the world on pause because of a virus, there's time to ponder the health issues that have taken a temporary back seat. Hilltop helped Susan G. Komen, North Jersey publicize the efforts of STEPS Lacrosse, which raised millions for the cause of breast cancer.





8 views0 comments
Writer's pictureJohn Bacchia

By Dave Popkin


Jesus Christ slides headfirst into home plate at Yankee Stadium, because if you’re going to make a big entrance, why not pick the center of the universe? The lone security guard shakes her head and shows JC to the Gate 8 exit to Rivera Avenue. No one’s around at Baseball’s Home Office on this 93-degree May day because baseball has reverted to the traveling road show that it was in the off-seasons of the 1920’s with Ruth and Gehrig. The best 50 players have been selected in a fan vote and they now travel around playing each other every night like the Harlem Globetrotters and the Washington Generals. No Houston Astros were elected. They play in civilized countries that know how to quarantine, they play in domes, they play occasionally in American cities with no hot spots. The four pandemics in the last two years have crippled America and the world. Unless there’s an overwhelmingly persuasive reason (the Beatles reunion in 2021 with Paul, Ringo, Julian, and Dhani, for example), people stay home. Some say baseball saved cable television. Teetering on the brink, the medium provided beleaguered citizens with some connection to their former reality. Ratings are at an all-time high. The commercials push Blue Apron meal delivery, Smith and Wesson, designer rubber gloves, and the new Chevy hybrid with a self-cleaning steering wheel and air purifier. As Jesus walks south through The Bronx he’s struck by the quiet apartment complexes, the clean streets, and the lack of people. Noticing a familiar cross on a building, he walks in undetected, as most people have beards now. The Christian Church finally got wise and combined into one entity. No more factions of Catholics and Methodists and Baptists and such. They couldn’t afford it. No one was showing up and the lawsuits became untenable. They used a good white-shoe mergers and acquisitions firm to sell all the real estate (the over-leveraged U.S. government uses the buildings for extra hospital beds). There’s no longer a shortage of clergy because with 26% unemployment, it’s a good job. Ministers can now marry and/or come out of the closet and a rainbow flag hangs outside. The only attendees are the true believers and the few remaining Republicans, everyone else follows the services on their Apple glasses for a 99-cents a month app with Jesus’s picture on it. Add in the Netflix streaming revenue and the Church hasn’t been this healthy since the 50’s. Jesus likes what he sees in the service –some original teachings and customs, some hard-won lessons and humility from recent tragedies, some actual kindness. The church is gorgeous and depicts his miraculous life. The parishioners leave the pews uplifted, but you can’t tell by their masked faces.The line for the food pantry in the back of the church stretches around the block. As he keeps walking south, he starts to sweat. Despite the dearth of cars on the road, it was too late to reverse catastrophic climate change. Manhattan is reduced to four blocks down the middle, everything else is underwater. Miami, Charleston, Norfolk, Boston, Atlantic City, and many others the same. The Dow Jones might be at 8,200, but stock in the Old Town canoe company is up 6,000%. The economy is starting to bounce back a bit. Amazon drivers are making $30 an hour after a bloody union strike. Teachers earned a 40% raise and continue to innovate. Wind turbines, liquor stores, Kindle, hand sanitizer and soap companies, and hospital and bunker construction jobs are booming. There’s no need for dance clubs anymore, so Cardi B joins Kamala Harris’ administration as Youth Czar. The rest of the musicians live in their mothers’ basements and perform for donations online. Jesus’s walk through Central Park is lovely, still an oasis in this concrete jungle. People wave, but keep their distance. He sees two people argue over a parking spot on 56thStreet. The Naked Cowboy is doing “Achy Breaky Heart”. New York is still New York after all. Somewhat dispirited and ready to go home, Jesus can’t help but grab an ugly Christmas sweater from a Times Square gift shop with his likeness on it. He says to the clerk, “The boys in Galilee won’t believe this one, I guess we were onto something.” And in a flash, he’s gone, like Doc Brown and Marty McFly, to another time and dimension.

10 views0 comments
  • Facebook Social Icon
  • YouTube Social  Icon
Email: info@hilltopman.com

Join our mailing list

Never miss an update

MARKETING and EVENTS

800-597-7981
bottom of page